2024 Report

Career progression

Advancement rates, salary increases, and professional development.

Published March 15, 2025 · Indonesia, Singapore, Malaysia, Vietnam, Thailand

Career progression

Singapore tells a different story to the rest of the region here. Its overall advancement rate runs below the regional average, yet when a Singapore designer does advance, pay follows more often: 69.7% received a raise alongside it, against 53.8% regionally. Progress and reward move together more tightly in Singapore than they do elsewhere in Southeast Asia.

Chart proof

Career progress compared to last year

Year-on-year career advancement across Southeast Asian designers.

Seven in ten designers (70.3%) reported career advancement in the past year.

Seven in ten designers (70.3%) reported career advancement in the past year.

Evidence ID: evidence:2024-career-progression

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OutcomeRespondents (n)Proportion
Advanced career 1,24870.3%
No advancement 53029.7%

Careers are moving. Pay is not keeping up.

Chart proof

Types of career progress made in the past year

Breakdown of advancement types among designers who reported career progress.

Increased project impact (64.3%) was the most common form of advancement, outpacing formal promotions (25.3%).

Increased project impact (64.3%) was the most common form of advancement, outpacing formal promotions (25.3%).

Evidence ID: evidence:2024-career-progression

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TypeRespondents (n)Percentage
Increased project impact 81364.3%
Promotions 31925.3%

Chart proof

Compensation increase for career progress

Pay recognition for career advancement among designers who progressed in the past year.

46.2% of designers received no pay increase despite reporting career advancement.

46.2% of designers received no pay increase despite reporting career advancement.

Evidence IDs: evidence:2024-career-progression, evidence:2024-no-pay-increase

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OutcomeRespondents (n)Proportion
No pay increase 57046.2%
Received pay increase 66453.8%

Chart proof

Distribution of compensation increase amount

Size of pay increases among designers who received a raise.

Of those receiving increases, 83.8% saw gains above 5%, and 24.3% secured over 20%.

Of those receiving increases, 83.8% saw gains above 5%, and 24.3% secured over 20%.

Evidence IDs: evidence:2024-career-progression, evidence:2024-singapore-salary-increase

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Increase bandRespondents (n)Proportion
Above 5% 55483.8%
Above 20% 16124.3%

Chart proof

I am satisfied with my current career progression

Career satisfaction rating distribution across all designers surveyed.

42.1% reported high satisfaction (ratings 5–7), while 48.5% rated satisfaction in the mid range (4–5).

42.1% reported high satisfaction (ratings 5–7), while 48.5% rated satisfaction in the mid range (4–5).

Evidence ID: evidence:2024-career-progression

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Rating rangeRespondents (n)Proportion
Highly satisfied (5–7) 73742.1%
Mid-range (4–5) 84748.5%

That gap between advancing and being paid for it is not evenly spread. Designers report far easier access to expanded scope than to the formal recognition that would normally follow it: a new title, a corresponding raise.

Commentary

Looking at how designers are growing their careers, the picture is mixed.

  • While designers are getting more responsibility, pay is not keeping up. There is a 16.5 percent gap between those who saw career advancement and those who received a corresponding pay increase.
  • More designers report having more influence over projects than are satisfied with their career progression. Scope is expanding faster than the industry's ways of recognising and rewarding it.
  • Established career paths might not work for newer roles like Research or Content Operations.

What this means for you

If you're a designer

  • Look for ways to show your growth beyond just promotions and decide if that is worth pursuing.
  • Consider different paths for growth, even if they are not official at your company.

If you're leading a team or organisation

  • Think about how to measure and show the value of design work to justify investing in people's growth.
  • Consider how to support both traditional and new types of design careers.
  • Check if your career development plans match what your organisation needs.
  • Weigh the costs and benefits of creating formal career paths.
Evidence and further reading

Evidence used in this section

  • 70.3% report career advancement but 46.2% saw no pay increase

    70.3% of designers report career advancement in the past year, with soft skills leading growth: 64.3% increased project influence. However, 46.2% saw no pay increase despite career progress. Overall career satisfaction is moderate at 42.1% rating highly satisfied.

    2024-career-progression · public

  • 2024 no-pay-increase signal

    Share of respondents across six markets who reported receiving no pay increase in 2024.

    2024-no-pay-increase · aggregate-only

  • 2024 Singapore salary increase signal

    Share of Singapore respondents who reported a salary increase in 2024.

    2024-singapore-salary-increase · aggregate-only

Further reading and context

Questions worth exploring

How can we measure the impact of design consistently across different companies?

Worth exploring next

  • What makes a good career framework for different company sizes?
  • How will new specialist roles change established career paths?
  • Are companies ready for senior individual contributor roles beyond lead and staff like in tech companies?

Where this sits in the conversation

  1. Overview

    2024 report
  2. Landscape

    Demographics
  3. Landscape

    Roles & experiences
  4. Landscape

    Compensation
  5. Landscape

    Company landscape
  6. Sentiments

    Offer & negotiation
  7. Sentiments

    Career progression you are here
  8. Sentiments

    Value of design
  9. Sentiments

    Job market
  10. Singapore deep dive

    Singapore deep dive
  11. Close

    The conversation continues